Kiwi Insurance is a mobile app that helps people purchase travel and sport insurance to enjoy their adventurous life. Sport insurance is part of the travel insurance industry, which provides trip protection, personal effects protection, emergency medical coverage and other types of specialized coverage for travel risks. This project involved UI/UX design, research, user testing and multiple design iterations.
Most users struggle with understanding and purchasing sport insurance. That's the main reason I built this App.
We started the project with a hypothesis that sports enthusiasts who are passionate in risky physical activities don’t have clearly ideas how to purchase and evaluate sport insurance. Kiwi Insurance is using AI and chatbot technology to simplify the purchase and claims process. Also it is providing on-the-go insurance to save users time to do complex research on different kinds of insurance.
Most common travel insurance questions:
From the survey, I discovered that:
I also gathered some valuable insights from open-ended questions:
Challenge for me:
Designing a product from scratch in an area that I wasn’t familiar with.
Challenge for targeted people:
Price, ambiguity, distrust and lack of clearly available options are major pain points of the insurance purchasing process. People want an easy way to buy and manage insurance which really benefits them.
I wanted to go with something that would give out energetic and sporty vibes while best describing travel insurance company. I chose the orange color as I felt that would be best suited for users who love outdoor activities, especially extreme sports. In the same time layers design with glassmorphism style bring out open future sense and also create more negative space with cleaner layout.